systems selling

systems selling
марк. комплексная [системная\] продажа (продуктовая стратегия, которая состоит в скоординированных маркетинговых решениях в отношении удовлетворения некоторого числа потребностей клиентов; основана на понимании того, что клиенты приобретают решения своих проблем, а не продукты: продажа взаимосвязанных товаров единым пакетом, а не по отдельности, напр., компьютер с принтером, программами и т. д.)

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системные продажи: продажа взаимосвязанных товаров единым пакетом, а не по отдельности (напр., компьютер с принтером, дисками, программами).

Англо-русский экономический словарь.

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Смотреть что такое "systems selling" в других словарях:

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  • BAE Systems — Infobox Company name = BAE Systems plc company type = Public (lse|BA.) foundation = 30 November 1999 location city = Farnborough location country = England, UK locations = key people = Richard Olver (Chairman) Ian King (CEO) area served =… …   Wikipedia

  • Peregrine Systems — Infobox Company company name = Peregrine Systems, Inc company logo = company type = Public company slogan = Frictionless Business foundation = 1981 location = San Diego, California, USA industry = Computer software revenue = $191.10 million USD… …   Wikipedia

  • Usage share of operating systems — Usage share of web client operating systems. (Source: Median values from Usage share of operating systems for August 2011.)   Windows XP ( …   Wikipedia


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